Give every client a personalised nutrition plan, branded to your business, delivered to their inbox in under 5 minutes
Real food, real choice, built around their goals, allergies and the meals they actually like to eat. No spreadsheets. Your client does the typing. You get the credit.
How many of your members have asked you, in some form or another, "what should I actually be eating?"
And how many times have you fobbed them off with a generic PDF you found online, a vague "just eat more protein, mate", or nothing at all, because building a proper plan for one person takes an hour you don't have?
That's the problem. Nutrition is where your clients actually get results. It's the difference between someone who sticks around for three years and someone who cancels after three months.
Smart Meal Plans fixes that.
Your client fills in a short form, approves their targets, and a fully personalised, fully branded plan lands in their inbox in minutes. It looks like your gym made it. Because as far as they're concerned, you did.
Let me guess how nutrition currently works at your gym
You're brilliant at the training side. Programming, coaching, form, motivation, keeping people showing up. That bit you've got nailed. But nutrition is a different beast.
Because everyone knows the dirty little truth: you can train someone six days a week and they'll still get nowhere if their eating is a mess. So your clients ask you what to eat. And you've got three bad options.
And why it works
I'm Tom. Qualified nutritionist, author of the best-selling book Target Lean, and someone who's spent years in the trenches with real clients, not writing textbook theory.
I built Smart Meal Plans for one reason: I was sick of the two big lies the nutrition industry sells.
Lie one
Getting lean means suffering.
Elimination diets, banned food lists, 1,200 calories and six joyless meals.
That's not nutrition, it's punishment, and nobody sticks to it.
I've always believed the opposite: people should be able to get the body they want eating the foods they actually enjoy.
So years ago I built a system with very specific nutritional parameters baked in, refined over a career, and made every plan by hand from a spreadsheet I built myself.
The results were excellent.
But there was always the same stumbling block, time. Each bespoke plan took me ages. It didn't scale. Which brings us to lie two.
Lie two
This kind of personalisation has to be slow and expensive.
You either charge a fortune for it or don't bother.
So I rebuilt the entire thing as an AI system, with every metric and parameter I'd spent years refining programmed directly into it.
Same concept, same personalisation I'd have done by hand. Just about 10x faster.
Smart Meal Plans
The white-label nutrition engine for independent gyms, PTs and coaches. It's a done-for-you system that turns a two-minute client form into a 27-page personalised meal plan, branded head to toe as your business, delivered to your client's inbox in under five minutes.
Four steps from form to branded plan
No spreadsheets. No back-and-forth. Your client does the typing, you get the credit.
Client fills a short form
Name, weight, goal, foods they like, foods they hate, allergies. Two minutes. No app to download, no account to create.
Targets calculated instantly
Calorie and macro targets, worked out using Tom's refined parameters, are shown to the client to approve before anything is built.
Personalised plan generated
A 27-page PDF built around their exact preferences and goal, wrapped in your branding. Never a generic template, never the same plan twice.
Delivered in minutes
Fully branded, as if you spent your evening building it just for them.
Not a cookie cutter template with their name pasted on top
Genuinely personalised
Built around that one client's food preferences, allergies and goal. The mushroom-hater with a nut allergy chasing fat loss gets a completely different plan from the powerlifter who lives on rice and chicken.
Real food and real choice
No banned lists, no misery. The kind of plan people can really follow, which is the only kind that gets results. And that's what keeps them paying you.
It's yours
Your logo, your colours, your name at the top. Your clients never see me, never see "Smart Meal Plans", never get poached by an app.
Variations in seconds
Need a training-day plan and a rest-day plan for the same client, each with different targets? Spin up both from the same quick process.
You'll be able to
Offer nutrition as a premium add-on and actually charge for it, instead of giving away half-baked advice for free.
Justify your higher-tier memberships and coaching packages, because now there's a tangible, professional deliverable attached to them.
Keep members longer, because the ones that fix their eating are the ones that get results and stick around.
Look like the most professional operation in your town, chains included, without hiring a nutritionist or learning to build plans yourself.
Give your members something that no other gym in your area is doing
Costs you less than one membership a month to stand out against your competitors.
Is this for you?
This IS for you if
- You run an independent gym, or you're a PT or coach, and your clients keep asking what they should be eating.
- You want to offer proper, personalised nutrition without spending your evenings building plans by hand.
- You want nutrition to strengthen your brand, not hand your clients over to some app.
- You want a new reason for people to join you, stay with you, and pay you more.
This is NOT for you if
- You think a generic 1,200-calorie PDF is "good enough" for your clients.
- You'd rather keep winging nutrition advice and hope nobody asks too many questions.
- You're looking for something that gets your clients results without them having to actually eat the food.
Try before you pay a penny
Get a sample plan for yourself in 5 minutes and see how it works in real time.
Click the button to get your sample plan, tailored to you.
Pricing
There's a one-off setup fee of £199 to get you onboarded and fully branded. A real human graphic designer builds your templates and works with you to get your branding exactly right, then the AI engine takes over to generate every plan from there. Then you get a 45-day free trial to put Smart Meal Plans in front of your actual clients before the subscription begins.
The "Prove It On Your Own Clients" Guarantee
You get a month and a half to use the system with real clients, on your own branding, in your own gym, before a single subscription payment is taken. If it doesn't do exactly what's promised, generate proper personalised plans your clients are happy with, in minutes, under your brand, then you walk away before the subscription ever starts. No arguments.
Questions
How is it delivered to my clients?
Your client fills in a short online form, approves their targets, and a branded 27-page PDF is generated and sent to their inbox. Usually under five minutes, start to finish. No app for them to download.
Do I need to be good with tech?
No. You set your branding up once, and after that it's just sending clients a link. If you can send a text, you can run this.
Do I need to know anything about nutrition?
No. The nutritional parameters refined over years as a qualified nutritionist are built into the engine. You don't work anything out.
Is it actually personalised, or just a template?
Genuinely personalised. Every plan is built around that specific client's goal, food preferences and allergies. Two clients will almost never get the same plan.
What if my client hates half the foods?
Good, that's what the form is for. They tell it their dislikes and allergies up front, and the plan is built to avoid them.
Can I do different plans for training days and rest days?
Yes. You can generate multiple variations for the same client, each with its own targets, from the same quick process.
How does the pricing work?
£199 one-off to get you onboarded and branded, then a 45-day free trial with your real clients, then £29/month. No subscription is taken until the 45 days are up.
What happens if I decide it's not for me?
Then you walk away during the trial and no subscription is ever taken.
I've been using this for over 10 years in my gym and coaching
I'm Tom Blackman. Qualified nutritionist, author of Target Lean, founder of Smart Meal Plans, and cofounder of Ministry of Fitness in Bristol.
I built this system for my own clients first, by hand, before I ever turned it into something other gyms could use, because I wanted a way to give people real, personalised nutrition without the misery of a fad diet or the hours of admin it used to take.
Now it's yours to put your name on.
Stop fobbing your clients off on nutrition and start being the gym that actually sorts it for them.
Get Smart Meal Plans set up for your gym
Fill in your details below and we'll be in touch to get you fully branded and onboarded.